Nike, Inc. - PLP Product Line Planning
Designed to unite Nike's Product Line Managers under one roof — PLP - Product Line Planning streamlined the entire footwear and apparel product creation workflow into a single, collaborative platform, eliminating silos and bringing clarity to a complex process.
problem
Nike's Product Line Managers and Merchants lacked a unified workspace to manage footwear and apparel product creation workflows — relying on a fragmented mix of spreadsheets, email chains, and disconnected tools to collaborate across teams. This decentralized approach led to miscommunication, inconsistent data, and delays in the product creation process, underscoring the critical need for a single, centralized platform to bring people, data, and workflows together.
solution
PLP was designed to eliminate the chaos of disconnected workflows by delivering a single, centralized platform where Nike's Product Line Managers could collaborate, plan, and execute footwear and apparel product creation in one place. By consolidating scattered tools and communication channels into a unified experience, PLP established a reliable source of truth that streamlined cross-functional collaboration, reduced data inconsistencies, and accelerated the product creation process — giving teams the clarity and efficiency needed to move faster and with greater confidence.
year
2022-2023
timeframe
8 Months
tools
Figma, Miro, Jira, Confluence
category
UI/UX
I joined the PLP project mid-flight, inheriting an established foundation of preliminary research, initial design work, and one completed beta test. From there, I focused on refining existing research findings, designing key core features, and advancing the beta testing program. Collectively, the PLP design team leveraged Miro to collaboratively prioritize and align on the features most critical to the platform's next phase of development.
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